InApp Redirect

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Here's why in-app browsers are terrible for your paid traffic

What exactly makes in-app browsers so bad?

Broken Attribution & Analytics

No cookies = no retargeting

No autofill = drop-offs at checkout

No browsing history = no "buy later"

And they load 1.5x slower than native browsers

Your ad gets the click, but the browser kills the intent.

And you're left wondering why ROAS is dropping.

We've seen this across 2Bn+ page views we monitor with Auditzy.

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